Yangcheng Hu

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Corporate social responsibility (CSR) appears to have become more important and perceived as being relevant to any corporation. Meanwhile organizational culture is undoubtedly critical and fundamental to the sustainable operation of corporations. This paper aims to investigate the relationship between organizational culture and CSR. Using a sample of 95(More)
  • Yangcheng Hu
  • 2010
Service quality has been a construct of interest in strategic management and marketing research for many years. Nevertheless, the phenomenon of e-commerce service has only been recently introduced. The purpose of this paper is to develop an instrument for measuring service quality in an e-commerce context. In the current study, e-commerce service quality(More)
Knowledge management capability (KMC) evaluation is a required work with strategic significance. However it still has not been addressed in the extant literature. KMC evaluation is involved in multi-criteria decision-making problems and the evaluation indexes are characterized with grey, fuzzy and difficult to quantify. Therefore, the objective of this(More)
Prior studies which have examined knowledge management-firm performance relationship have mainly focused on firms from industrialized countries. This is one of the first few studies that have explicitly modeled and empirically tested the linkage between knowledge management (KM) and firm performance in a developing country context. Based on a postal survey,(More)
Most of existing literatures are concentrated on the relationship between market orientation (MO) and performance of enterprises, fewer studies are about market orientation of nonprofit organizations (NPOs), and it is almost a blank both in China and abroad with regard to studies on mediating variables between MO and performance of NPOs. In this study, by(More)
  • Yangcheng Hu
  • 2012
Innovation is widely accepted as an important determinant of organizational competitiveness, whereas there has been relatively little relevant research conducted in nonprofit organizations. The purpose of this paper is to analyze the linkages among environmental uncertainty, customer orientation and organizational innovation in the nonprofit context. After(More)
  • Yangcheng Hu
  • 2010
With the increasing popularity of online shopping, e-commerce is becoming more and more important for enterprises to obtain superior performance. The purpose of this study is to identify some key determinants impacting customer purchase intention in e-commerce context. Building on the relevant literature, this article proposed e-commerce serive quality(More)
  • Yangcheng Hu
  • 2010
Knowledge management (KM) is extremely valuable for competitive advantage. However, we know little about the influence mechanism of KM on performance. The main purpose of this study is to examine the inter-relationships between KM, marketing performance and financial performance. Building on extensive literature, a path model was developed and empirically(More)