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The effect of brand anthropomorphism, brand distinctiveness, and warmth on brand attitude: A mediated moderation model
- Mengwei Zhang, Li Li, Y. Ye, Ke Qin, J. Zhong
- Business
- 8 June 2020
The effects of feelings of awe on the relationship between consumers’ narcissism and impulsive consumption behaviors: A mediated moderation model
- Mengwei Zhang, Li Li, Y. Ye, Shiyi Yu, J. Zhong
- PsychologyCurrent Psychology
- 23 June 2021
The feeling of awe is a complicated, mixed emotion that integrates confusion, astonishment, admiration and submission. Researchers have found beneficial effects of awe on individuals’ social lives.…
Rational or irrational? The comparison between manufacturer brand and co-brand in attitude and purchase intention
- C. Kuo, C. F. Cheng, M. Chen, Y. Ye
- Business
- 2013
Genuineness and Love: A Study of Feng Menglong's Collection of Mountain Songs (Shan'ge 山歌)
- Y. Ye
- Education
- 2016
Using websites to attract applicants: a signal-based model of online organizational attraction
- Xiao Xiang, Jiyao Chen, Y. Ye
- BusinessProceedings. IEEE International Engineering…
- 19 December 2005
Most international companies utilize organizational websites as a key component of strategic human resource management for attracting applicants. This article reviews the existing literature to…
Three Level Competencies of Entrepreneurial Team: Team Leader, Member Level and Team Level
- Y. Ye, Xueling Nie, Xiao Xiang
- BusinessIEEE International Conference on Management of…
- 21 June 2006
This paper develops a conceptual model including three level competencies of entrepreneurial team and environment to comprehensively understand ET's new venture performance. We specify competencies…
The Different Relationship of High-Tech and Low-Tech New Venture Teams' Competencies with Venture Performances
This paper tests the relationships between competencies of new venture teams (NVTs) and venture performances in high-tech firms are different from those of low-tech fields. Results show that there is…