• Publications
  • Influence
The dark side of smartphone usage: Psychological traits, compulsive behavior and technostress
TLDR
We examine the link between psychological traits and the compulsive usage of smartphone users, and look further into the stress caused by those compulsive behaviors. Expand
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Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal1
This study examined when and how charitable advertisements could be effective in the context of child poverty. An experiment investigated the influences of message framing, image valence, andExpand
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Effects of message framing, vividness congruency and statistical framing on responses to charity advertising
Having recognised the growing importance of charitable donation and sophisticated advertising techniques in charity advertising, this study examines message framing, vividness congruency andExpand
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Who Gives What to Charity? Characteristics Affecting Donation Behavior
Giving to charities takes two major forms: time and money. In this study the authors explored whether donors/nondonors can be distinguished using demographic, socioeconomic, and psychographicExpand
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The ‘I’ of the beholder
This research investigates gender differences in terms of the response to altruistic and egoistic charitable appeals, and demonstrates how self-referencing can influence advertising processing underExpand
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Intrinsic or Extrinsic? Determinants Affecting Donation Behaviors
Giving to charities comes in two major forms: time and money. This study explores whether donors/nondonors and volunteers/nonvolunteers can be uncovered in the Taiwanese context using demographic,Expand
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The Social Impacts of the Public Welfare Lottery: An Empirical Study in Taiwan
In Taiwan, the legalised gambling sponsored by the government—the Public Welfare Lottery—was re-introduced on January 2002. Since then, the unprecedented lottery fever has become a social phenomenonExpand
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Gender stereotypes as a double-edged sword in political advertising
  • Y. Lee
  • Psychology
  • 1 January 2014
Today, more women are seeking public office in elections at all levels. Studies have thus drawn attention to the use of political advertising by female candidates. In the current research, we exploreExpand
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Helpful-stressful cycle? Psychological links between type of mobile phone user and stress
TLDR
We develop a model that examines the differences between smartphone and traditional mobile phone users with regard to the relationships between four psychological factors: locus of control (LOC), social interaction anxiety (SIA), need for touch (NFT) and materialism. Expand
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How Social Anxiety and Reduced Self-Efficacy Induce Smartphone Addiction in Materialistic People
TLDR
We propose self-efficacy and social anxiety as two underlying mechanisms and further test whether their mediating effects are consistent across people with differing levels of power distance belief. Expand
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