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Culture, gender, and self: a perspective from individualism-collectivism research.
- Y. Kashima, S. Yamaguchi, U. Kim, S. C. Choi, M. Gelfand, M. Yuki
- SociologyJournal of personality and social psychology
- 1 November 1995
A study of self-construal involving 5 cultures shows that differences between these cultures are captured mostly by the extent to which people see themselves as acting as independent agents, whereas gender differences are best summarized by the whether people regard themselves as emotionally related to others.
Fundamental dimensions of social judgment: understanding the relations between judgments of competence and warmth.
- C. Judd, Laurie James-Hawkins, V. Yzerbyt, Y. Kashima
- PsychologyJournal of personality and social psychology
- 1 December 2005
The authors report 4 studies that examine the dynamic relationship between these two dimensions, experimentally manipulating the location of a target of judgment on one and examining the consequences for the other, suggesting a negative dynamic relationship.
How are stereotypes maintained through communication? The influence of stereotype sharedness.
The shared nature of stereotypes was found to be a strong contributor to rendering the story more stereotypical in communication, and was discussed in relation to the maintenance of stereotypes through communication.
Culture and Language
The relationship between culture and language was examined across 39 languages spoken in 71 cultures. Correlations were computed across languages and cultures between the use of first- and…
Maintaining Cultural Stereotypes in the Serial Reproduction of Narratives
- Y. Kashima
- 1 May 2000
Recent social cognition research showed that the individual often recalls stereotype-inconsistent (SI) information better than stereotype-consistent (SC) information. By contrast, classical studies…
Attributing and denying humanness to others
We review a programme of research on the attribution of humanness to people, and the ways in which lesser humanness is attributed to some compared to others. We first present evidence that humanness…
Pathways to Persuasion: Cognitive and Experiential Responses to Health-Promoting Mass Media Messages
The experience of transportation—being absorbed in a narrative—and its relationship to persuasion were considered in two studies exploring responses to health-promoting mass media messages, and principles for effective health communication campaigns are discussed.
Predictors and Consequences of Conversations About Health Promoting Media Messages
Female college students (N=104) in friendship dyads were exposed to radio advertisements promoting the HPV vaccine—narrative or advocacy in format—after which they completed a questionnaire. Half the…
Can You Feel It? Negative Emotion, Risk, and Narrative in Health Communication
It is argued that narrative is a particularly effective message format with which to elicit self-referent emotional responses.
A Social Psychology of Cultural Dynamics: Examining How Cultures Are Formed, Maintained, and Transformed
- Y. Kashima
Social psychological research on culture has mainly focused on differences in psychological processes between cultural groups. However, in the globalizing world today, a complementary approach to…