Y. Ken Wang

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Barrett esophagus is characterized by the replacement of squamous mucosa in the esophagus by specialized intestinal metaplasia. Its clinical significance lies in it being the strongest risk factor for and known precursor for esophageal adenocarcinoma. Diagnosis requires endoscopic confirmation of columnar metaplasia in the distal esophagus and histologic(More)
Prior research in the field of electronic commerce argued that virtual experience (VE) could facilitate consumer's product learning by mitigating the constraints that resulted from the lack of direct experience in an online environment. However, little is known with respect to the effect of VE on consumer's purchasing behaviour. This paper investigates two(More)
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