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Data mining play an important role in the telecommunications industry. The study focuses on value-added service in Mobile Telecom based on of association rules. Apriority algorithm is applied to discover association relationships among different telecom value-added service including SMS,Surf on-line, CRBT, MMS, Java, IVR and so on. The conclusion is of(More)
  • Xiuli Yao
  • 2009 International Conference on E-Business and…
  • 2009
This paper focuses the study on internet purchase behavior. The research based on TAM theory and model. The Questionnaire is designed to study the on-line purchase intention of the mobile phone. Through data collection and analysis, the author put forward an extend attitude model with Chinese characteristics. Through checking the original model and compared(More)
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