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E-commerce is the main trend of economic development in new era. How to gain more customer resources as well as sustainable competitive advantage and become the trusted, permanently and widely recognized brands for shopping sites which grow at a fast pace, is the challenge that Network operators cannot but rise to. By analyzing the consumer's brand choice,… (More)
Business development cannot be further continued without e-marketing in post-financial crisis, and it is an urgent problem to be solved for SMBs to make effective use of e-marketing for competitive advantage. This paper analyzes the SMBs problems in current e-marketing implementation, and discusses the e-marketing implementation strategy of SMBs.