Wirot Yotsawat

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Tourism is one of the main industries which bring about monetary to its country. To survive in the competitive industries these tourism organizations must have innovative strategies to carry on their business. One of the tools is tourism market segmentation which is used for strategic planning. This study presents inbound tourist market segmentation with(More)
— Market segmentation is an important tool, for driving an organization to achieve its goals. This study proposes a market segmentation technique with the binding of unsupervised and supervised learning techniques. The method aims to cluster international tourists who arrived in Thailand for business proposes, and to classify business tourists by using the(More)
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