William Ressler

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Phonemic restoration is a powerful auditory illusion that arises when a phoneme is removed from a word and replaced with noise, resulting in a percept that sounds like the intact word with a spurious bit of noise. It is hypothesized that the configurational properties of the word impair attention to the individual phonemes and thereby induce perceptual(More)
The study examined the relation of nine factors describing the expression of Jewish identification with three scales related to aspects of psychological well-being (Belonging, Optimism and Self-acceptance) among 177 American Jews, ages 22 to 40 years. Regression analyses indicated a small but significant, positive relation between scores on each of the(More)
Appeals to personal responsibility are highly prevalent in health communication campaigns, but their use entails both moral and strategic considerations. This article provides an overview of the notion of personal responsibility as a persuasive appeal in public health communication campaigns and an analysis of concomitant ethical implications. Whereas the(More)
In this article, the Israeli bicycle helmet campaign that began in 1993 and was accompanied both by increases in sales of helmets and by increases in their use by children is described and evaluated. Based on formative research, the authors designed a campaign by applying functional theories of attitudes. Evaluative research allowed testing the suitability(More)
This article examines the functional approach to attitudes for its potential contribution to improving models of attitude-behavior consistency and to demonstrate its potential application to social marketing. To this end, a study of children's attitudes toward bicycle helmets is reported on and its results examined. The study was undertaken to plan Israel's(More)
BACKGROUND Most Israelis wear seat belts in the front seat of automobiles; most do not wear them in the back. A possible explanation is considered, that Israelis believe seat belts to be less necessary in the back, and that this is related to the relative discrepancy in seat belt use. METHOD A telephone survey of 1148 Israeli adults was conducted in(More)
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