William Hampton-Sosa

Learn More
Lack of trust in online companies is a primary reason why many web users do not shop online. This study proposes a model to explain how new customers of a web-based company develop initial trust in the company after their first visit. The model is empirically tested using a questionnaire-based field study. The results indicate that perceived company(More)
Previous studies have identified trust as an important factor influencing customer participation in web-based commerce. In this empirical study, we test an expanded model that includes the effect of the customers’ experience with and beliefs regarding a company’s web site on their trust in the company itself. We found that a positive experience with a(More)
Trust has often been identified as an important factor in Business-to-Consumer (B2C) electronic commerce. Lack of trust in online companies is a primary reason why many web users do not shop online. This study proposes a model of the determinants and effects of perceived company trustworthiness by first-time customers. The model is empirically tested using(More)
  • 1