Wided Batat

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The young consumers constitute one of the fastest growing Internet populations. This group of consumers spends more time online than adults and surpasses all other age groups in their use of chat, instant messaging and other new forms of electronic communication. Thus, Internet technologies have the potential to promote a power shift from sellers to buyers.(More)
Recent statistics indicate that youth continue to engage in a wide variety of risky behaviours in spite of significant investment devoted to improving their well-being. One possible factor is a paternalistic view in understanding risk and promoting well-being. Participants in the Youth and Risk track of the Transformative Consumer Research conference(More)
The importance of the symbolic properties of goods has been explored among adult consumers, but there have been less attention given to the symbolic consumption of young people. This study explores the subject of symbolic consumption with specific reference to mobile phone devices in the teenage market. Thirty-two young people were interviewed and age and(More)
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