Wenguo Shen

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This study investigates the effect of four consumer traits --self-efficacy, consumer innovation, need of interaction, and self-consciousness on online purchasing intention according to the technology-based self-efficacy theory, and analyses the mediating effects of consumer trust between them .The result indicates that self-efficacy, consumer innovation and(More)
Correspondence: shenwg1963@126.com School of Mathematics and Statistics, Lanzhou University, Lanzhou 730000, People’s Republic of China Full list of author information is available at the end of the article Abstract In this article, we give conditions on parameters k, l that the generalized eigenvalue problem x′′′′ + kx′′ + lx = lh(t)x, 0 < t <1, x(0) =(More)
The intention of using self-service technology (SST) has been well documented in the marketing literature and researchers find that usefulness, ease of use, need for interaction, risk, technology anxiety, technology readiness, reliability and customers' personal factors all play a role in customers' intention on using SST. Yet few efforts have been made to(More)
To understand the generation of WOM motivation, this research studies the relationship between three innate psychological needs (e.g. autonomy, competence, and relatedness) and word-of-mouth motivation based on Self-Determination Theory. How the expertise of the sender, the relationship strength between the sender and the receiver affect the motivation of(More)
Service convenience is acknowledged to be increasingly important to customers, yet extant convenience literature offers little explicit discussion of this topic. The authors have done an empirical study in 35 outlets of a bank in Guangzhou, to investigate the dimensions of the construct of service convenience, and explore the impact of service convenience(More)
Based on the research of Henning-Thurau and Mee-Shew Cheung, the authors studied the motives of electronic word-of-mouth (e-WOM) in China. The findings reported here indicate that the motives of Seeking confirmation, Expressing or sharing positive feelings, Helping companies, Web convenience, Negative experiences had significant impact on e-WOM behavior.(More)
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