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All organisms must be capable of differentiating hostile from hospitable stimuli to survive. Typically, this evaluative discrimination is conceptualized as being bipolar (hostile-hospitable). This conceptualization is certainly evident in the area of attitudes, where the ubiquitous bipolar attitude measure, by gauging the net affective predisposition toward(More)
The affect system has been shaped by the hammer and chisel of adaptation and natural selection such that form follows function. The characteristics of the system thus differ across the nervous system as a function of the unique constraints existent at each level. For instance, although physical limitations constrain behavioral expressions and incline(More)
In a recent review, S. E. Cross and L. Madson (1997) forwarded that many gender differences in social experience and behavior may be better understood through consideration of gender differences in independence and interdependence. In the current studies an expansion of the model to include both relational and collective aspects of interdependence was(More)
Regulatory focus theory distinguishes between self-regulatory processes that focus on promotion and prevention strategies for goal pursuit. Five studies provide support for the hypothesis that these strategies differ for individuals with distinct self-construals. Specifically, individuals with a dominant independent self-construal were predicted to place(More)
To successfully establish and maintain social relationships, individuals need to be sensitive to the thoughts and feelings of others. In the current studies, the authors predicted that individuals who are especially concerned with social connectedness--individuals high in the need to belong--would be particularly attentive to and accurate in decoding social(More)
In this work, the authors explored how a person's view of himself or herself might determine his or her use of power in a complex dispute resolution negotiation. In 3 studies of asymmetric power in negotiations, the authors demonstrated that the impact of power on motivation and behavior is moderated by both a person's self-view and the social context. In(More)
We report evidence of both correspondence and independence between participants' attitude report and a late positive potential (LPP) of the event-related potential. Attitude reports and LPPs to positive, neutral, and negative stimuli that were preceded by positive stimuli were recorded while participants either reported accurately their attitudes or(More)
Five experiments demonstrate that brands cause priming effects (i.e., behavioral effects consistent with those implied by the brand), whereas slogans cause reverse priming effects (i.e., behavioral effects opposite to those implied by the slogan). For instance, exposure to the retailer brand name " Walmart, " typically associated with saving money, reduces(More)
Attitudes can be conceptualized in terms of the elementary operations of evaluative categorization and response selection-execution. This article describes a component of the event-related potential that is associated with the first of these operations. Ss were exposed to sequences of 6 traits and performed a dichotomous evaluative categorization task.(More)
We review recent trends and methodological issues in assessing and testing theories of emotion, and we review evidence that form follows function in the affect system. Physical limitations constrain behavioral expressions and incline behavioral predispositions toward a bipolar organization, but these limiting conditions appear to lose their power at the(More)