Wenbo Wang

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Preliminary and incomplete, please do not circulate without the authors' permission. We investigate the causal effect of tweets on product demand using variation in microblogging caused by a partial block of the Chinese microblogging platform Sina Weibo due to political events. We analyze the effect of the activity decrease due to the block on viewership of(More)
We leverage a temporary block of the Chinese microblogging platform Sina Weibo due to political events to estimate the causal e↵ect of user-generated microblogging content on product demand in the context of TV show viewership. Using a set of di↵erence-in-di↵erences regressions, we show viewership decreased more strongly in geographical areas with a higher(More)
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