Walter M. Nique

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We develop a model to study the impact of changes in price or quality sensitivity on the firm as it introduces multiple generations of a durable product where unit costs are a convex function of quality. We incorporate the psychological processes of sensitization and habituation into a model of discretionary purchasing of replacement products motivated by(More)
validade discriminante para as dimensões do constructo estudado. Considerações finais discutem os achados do estudo, assim como sugestões para a continuidade das pesquisas sobre o tema. Palavras-chave: comportamento do consumidor; satisfação do cliente; encantamento do cliente; desenvolvimento de escalas. ABSTRACT Regardless of the great number of academic(More)
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