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- Publications
- Influence
An Analysis of Thinking and Research about Qualitative Methods
- W. Potter
- Sociology
- 1 February 1996
Contents: Preface. Part I: Foundations. Whether to Enter? A Potpourri of Definitions. Issues of Belief. The Qualitative Methodologies. The Qualitative Phenomenon. Part II: Interpretive Analysis.… Expand
Rethinking validity and reliability in content analysis
- W. Potter, Deborah Levine‐Donnerstein
- Computer Science
- 1 August 1999
TLDR
The State of Media Literacy
- W. Potter
- Sociology
- 30 November 2010
Media literacy is a term that means many different things to different people—scholars, educators, citizen activists, and the general public. This article reviews the variety of definitions and… Expand
Cultivation Theory and Research: A Conceptual Critique.
- W. Potter
- Psychology
- 1 June 1993
This is a critical analysis of how cultivation has been conceptualized in theory and research. Cultivation indicators are examined for their meaning in texts, the meaning received by viewers, and the… Expand
Perceived reality in television effects research
- W. Potter
- Psychology
- 1988
This essay illuminates critical findings, limitations, and assumptions underlying the literature on perceived reality. Following a process of construct validation, the paper is structured to develop… Expand
Perceived reality and the cultivation hypothesis
- W. Potter
- Psychology
- 1 March 1986
The relationship specified by the cultivation hypothesis was elaborated by using a concept of perceived reality that included the dimensions of Magic Window, Instruction, and Identity. As in previous… Expand
Television Exposure Measures and the Cultivation Hypothesis.
- W. Potter, I. C. Chang
- Psychology
- 1 June 1990
This study tests five different operationalizations of television exposure in terms of their relative abilities to predict cultivation among adolescents. The creators of the cultivation hypothesis… Expand
Violence in Children's Television Programming: Assessing the Risks
- B. J. Wilson, S. L. Smith, +4 authors E. Donnerstein
- Psychology
- 2002
This study investigates the nature and extent of violence contained in television programming that targets children aged 12 and younger. The measures employed in this content analysis are grounded in… Expand
The 11 Myths of Media Violence
- W. Potter
- Psychology
- 23 October 2002
Current Content Myth 1: Violence in the media does not affect me, but others are at high risk. Myth 2: The media are not responsible for the negative effects of their violent messages. Myth 3:… Expand
Adolescents' Perceptions of the Primary Values of Television Programming
- W. Potter
- Sociology
- 1 December 1990
This study of middle and high school students finds some support for cultivation theory. Some values associated with television—i.e., “hard work yields rewards” or “good wins over evil”—are more… Expand