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An Analysis of Thinking and Research about Qualitative Methods
Contents: Preface. Part I: Foundations. Whether to Enter? A Potpourri of Definitions. Issues of Belief. The Qualitative Methodologies. The Qualitative Phenomenon. Part II: Interpretive Analysis.Expand
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Rethinking validity and reliability in content analysis
The central thesis in this essay is that validity and reliability should be conceptualized differently across the various forms of content and the various uses of theory. Expand
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The State of Media Literacy
Media literacy is a term that means many different things to different people—scholars, educators, citizen activists, and the general public. This article reviews the variety of definitions andExpand
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Cultivation Theory and Research: A Conceptual Critique.
This is a critical analysis of how cultivation has been conceptualized in theory and research. Cultivation indicators are examined for their meaning in texts, the meaning received by viewers, and theExpand
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Perceived reality in television effects research
This essay illuminates critical findings, limitations, and assumptions underlying the literature on perceived reality. Following a process of construct validation, the paper is structured to developExpand
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Perceived reality and the cultivation hypothesis
The relationship specified by the cultivation hypothesis was elaborated by using a concept of perceived reality that included the dimensions of Magic Window, Instruction, and Identity. As in previousExpand
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Television Exposure Measures and the Cultivation Hypothesis.
This study tests five different operationalizations of television exposure in terms of their relative abilities to predict cultivation among adolescents. The creators of the cultivation hypothesisExpand
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Violence in Children's Television Programming: Assessing the Risks
This study investigates the nature and extent of violence contained in television programming that targets children aged 12 and younger. The measures employed in this content analysis are grounded inExpand
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The 11 Myths of Media Violence
Current Content Myth 1: Violence in the media does not affect me, but others are at high risk. Myth 2: The media are not responsible for the negative effects of their violent messages. Myth 3:Expand
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Adolescents' Perceptions of the Primary Values of Television Programming
This study of middle and high school students finds some support for cultivation theory. Some values associated with television—i.e., “hard work yields rewards” or “good wins over evil”—are moreExpand
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