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Market Segmentation: Conceptual and Methodological Foundations
TLDR
Introduction: the historical development segmentation bases segmentation methods tools for market segmentation. Expand
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Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics
Despite the claim that satisfaction ratings are linked to repurchase behavior, few attempts can be found that relate satisfaction ratings to actual repurchase behavior. This article fills this voidExpand
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A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
Marketing scholars commonly characterize market structure by studying the patterns of substitution implied by brand switching. Though the approach is useful, it typically ignores the destabilizingExpand
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The Economic Worth of Celebrity Endorsers: An Event Study Analysis
Celebrity endorsement has become a prevalent form of advertising in the United States. Despite extensive literature on the effects of celebrity endorsements on consumers’ brand attitudes and purchaseExpand
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Structural Analysis of Discrete Data with Econometric Applications
TLDR
The thirteen papers in "Structural Analysis of Discrete Data" are previously unpublished major research contributions solicited by the editors. Expand
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Optimal Bundling and Pricing Under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products
We develop an analytical model of contingent valuations and address two questions of import to a monopolist: (i) should a given pair of complements or substitutes be sold separately (pureExpand
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Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models
TLDR
This article provides a descriptive analysis of how methodological factors contribute to the accuracy of customer churn predictive models and discusses implications for both researchers and practitioners. Expand
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Assessing the Service-Profit Chain
TLDR
The service-profit chain (SPC) is a framework for linking service operations, employee assessments, and customer assessments to a firm's profitability (Heskett et al. 1994). Expand
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Country of Origin: A Competitive Advantage?
Country of origin has been identified in the literature as an important cue that might be used by global marketers to influence consumers’ valuation of the brand. Its effect on consumer perceptions,Expand
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Applying Latent Trait Analysis in the Evaluation of Prospects For Cross-Selling of Financial Services
Identification of the order in which households acquire financial services has important implications for market seg­mentation and cross-selling strategies. This study illustrates a procedure byExpand
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