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Hospitals can show response to community needs through planning. However, the planning process can only effect change if given appropriate and regular evaluation.
Planning at the institutional level is crucial if hospitals are to influence the initiatives of government regional regulatory agencies. Given the current intensive regulatory environment, the absence of an effective planning process could pose a threat to the very survival of some health care institutions. But most importantly, planning is necessary for… (More)
The ways that hospitals used marketing to compete in a competitive environment are presented, including a teenage alcoholism unit, a dental program for the handicapped, and a steady growth in health fitness programs for industry.