Voon-Hsien Lee

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In view of the deficiencies in current literature, this study seeks to examine if mobile social commerce continuance usage influences brand loyalty among customers, and assessed the inhibitor role of privacy concern in mobile social commerce usage intention. Privacy concern was measured by using concern for social media information privacy (CFSMIP).(More)
Mobile tourism, an emerging mobile commerce application in tourism industry is currently underexplored, especially from the mobile tourism users’ perspectives. In relation to that, this study filled up the gaps by adapting DeLone and McLean model of information systems success and integrated attitude as the moderator. The results from partial least square(More)
There is a dearth of studies pertaining to the influence of SERVPERF on customer satisfaction and customer loyalty among low cost and full service airlines. Prior studies have measured service quality using the GAP-5 model with SERVQUAL; however this study offers a new perspective by using the SERVPERF with an SEM–artificial-neural-networks predictive(More)
What catalyses mobile apps usage intention: An empirical analysis Jun-Jie Hew Voon-Hsien Lee Keng-Boon Ooi June Wei Article information: To cite this document: Jun-Jie Hew Voon-Hsien Lee Keng-Boon Ooi June Wei , (2015),"What catalyses mobile apps usage intention: An empirical analysis", Industrial Management & Data Systems, Vol. 115 Iss 7 pp. Permanent link(More)
The nature of microscopic particulates in meteoric and accreted ice from the Vostok ice core, is assessed in conjunction with existing ice core data to investigate the mechanism by which particulates are incorporated into refrozen lake water. Melted ice samples from a range of ice core depths were filtered through 0.2 μm polycarbonate membranes and(More)
©2014 Author(s). Published by the American Society for Microbiology. This is an Open Access article distributed under the terms of the a Creative Commons Attribution – Noncommercial – Share Alike 3.0 Unported License (http://creativecommons.org/licenses/by-nc-sa/3.0/), which permits unrestricted non-commercial use and distribution, provided the original(More)
Purpose – The unified theory of acceptance and use of technology (UTAUT) was extended with psychological constructs namely perceived playfulness (PP), mobile innovativeness in information technology (MIIT) and perceived expressiveness (PEX) to examine on the consumers’ intention to adopt mobile applications (m-apps) as another mean in purchasing tourism(More)