Vojko Potocan

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Both the economic practice and education in the decades after the 2 nd world war continued the previous trend toward over-specialization resulting from the huge amounts of knowledge piled up. But both the global impact and the local action require linking of specialists in interdisciplinary creative cooperation for their work processes to succeed. 'Division(More)
This paper focuses on business-to-business marketing communications of industrial firms in the Slovenian, Croatian, Bosnian, Serbian, and Montenegro markets. The paper presents three main research issues: 1) the most important communication tools in the business-to business markets; 2) the most important characteristics of logistical providers when(More)
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