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Many advertisers adopt the integrated marketing communications perspective that emphasizes the importance of synergy in planning multi-media activities. However, the role of synergy in multimedia communications is not well understood. Thus, the authors investigate the theoretical and empirical effects of synergy by extending a commonly used dynamic(More)
We investigate how electronic commerce (EC) retailers, or e-tailers, manage transaction costs and generate customer value. We integrate information systems and marketing theories in a framework for transaction cost management based on four contingency factors: channel, customer, product and shopping occasion characteristics. We build the framework using(More)
College London and the 2010 ALIO-INFORMS conference in Buenos Aires for their helpful comments. They further thank Oguz Alagoz, Wei Chang and Tuba Pinar Yildrim for help with the analysis. R. Abstract: For many high-tech and Internet-related products, utility to consumers depends in part on the size of the user base, a phenomenon called network externality.(More)
a r t i c l e i n f o Keywords: Family firms Firm name Strategic behavior Chief marketing officer Corporate social responsibility Firm performance Family firms play a significant role in the U.S. economy. Not all family firms, however, use their family name as part of their firm name. For example, while Dell Inc. and Gap Inc. are both family firms, Dell(More)
The relative frequency of pediatric gliosarcoma (GSM) is 1.9% among glioblastomas and 0.5% among pediatric central nervous system tumors. A 5-year-old female child came to us with history of fever and loss of appetite since 2 weeks and right sided weakness since 4 days. Magnetic resonance imaging showed a large heterogeneously enhancing space occupying(More)