Victor J. Cook

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We consider a firm that produces a specialty or a branded image good, where consumers derive part of their utility from the eliteness of the brand’s image and exclusivity of the product. Once high valuation consumers have purchased the product, it is optimal for the firm to reduce the price and capture lower valuation consumers. However, this dilutes the(More)
In the Food, Conservation, and Energy Act (Farm Bill) of 2008, Congress amended the Federal Meat Inspection Act to provide that catfish be inspected by the U.S. Department of Agriculture's Food Safety and Inspection Service (FSIS). As part of the development of its inspection program, the FSIS conducted an assessment of the food safety risk associated with(More)
I firms frequently employ a two-stage approach to promotional activities. In Stage 1, they attract customers to their websites through advertising. In Stage 2, firms generate sales transactions or sales leads through their website. Comprehensive assessment of the promotional performance of pure online firms requires the study of Stage 1 and of Stage 2(More)
A ground beef patty processor detected Escherichia coli O157:H7 in five production lots during routine testing with polymerase chain reaction (PCR) technology. This finding stimulated research to determine the incidence and potential entry points of the pathogen during processing. One of these lots (53,960 kg) was divided into 71 pallets (760 kg each) of(More)
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