Vera Falcon

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Theoretical framework: Finucane, Alhakami, Slovic, and Johnson (2000) described an " affect heuristic " by which people judge and decide on the basis of " good / bad " feelings. Under a " pleasantness " interpretation of valence, Lerner and Keltner (2000) claimed that valence-based approaches are not rich enough to account for risk judgments. Nevertheless,(More)
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