Venkateswara Raju

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Advertising is a form of communication intended to convince an audience (viewers, readers or listeners) to purchase or take some action upon products, information or services etc. The purchase process is a decision – making process under risk. This paper investigates the relationship between independent variables which are emotional response with(More)
The diagnosis of pandemic influenza is clinical. This prospective study questions the validity of the Department of Health guidelines in 77 children admitted to hospital. The positive predictive value for the guidelines was 0.39. Although H1N1 was identified in a sizeable minority of cases using the guidelines, virology testing is still required.
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