Vanessa R. Bracamonte Lesma

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Positive feedback from previous users can affect consumer behavior towards an electronic commerce website. Social Network Sites provide a way to gather feedback from SNS users and show them on websites, but not much research has been done on this type of feedback mechanism. In this study we investigate the influence that SNS-based feedback has on the(More)
The perception and influence of B2B e-commerce website’s features, such as color, images, translation of content, etc., varies depending on consumer culture. Indeed, these characteristics and their related effects are especially important in the context of cross-border electronic commerce, which involves websites and consumers from different countries and(More)
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