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Conjoint Measurement- for Quantifying Judgmental Data
Conjoint measurement is a new development in mathematical psychology that can be used to measure the joint effects of a set of independent variables on the ordering of a dependent variable. In thisExpand
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Pricing strategies in a dynamic duopoly: a differential game model
We formulate a differential game model for dynamic pricing in a duopolistic market. Firms' demand functions are derived from utility maximizing behavior of consumers with the demand for a brand givenExpand
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A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles
The attribute-based approach to study customer choices cannot deal with bundles of heterogeneous components, which are usually drawn from different product categories. The authors develop theExpand
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A Constrained Unfolding Methodology for Product Positioning
This paper presents a recently developed unfolding methodology for analyzing preferential/dominance data that addresses the product positioning/repositioning decision problem of product (re)designExpand
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How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism
We study how multi-attribute product choices are affected by peer influence. Expand
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Modeling Methods for Discrete Choice Analysis
This paper introduces new forms, sampling and estimation approaches fordiscrete choice models. The new models include behavioral specifications oflatent class choice models, multinomial probit,Expand
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Supply chains in the presence of store brands
We analyze a supply chain in which a retailer accepts (with the appropriate contractual agreements) a national brand for resale and then determines whether to introduce a store brand, how to price it, and what quantities of the product(s) to order. Expand
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Modeling the Decision to Add New Products by Channel Intermediaries
Using data collected on new products presented to a major channel intermediary, the authors estimate logistic regression models to describe the intermediary's accept/reject decisions for thoseExpand
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Pricing Objectives and Strategies: A Cross-Country Survey
This chapter reports the results of a descriptive study on pricing objectives and strategies based on a survey among managers in three countries (USA, India and Singapore). The survey instrument wasExpand
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Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers
Preface New Products in the U.S. Distribution System Key Participants in the New Product Introduction Process Research Process Profile of New Products Modeling Acceptance and Success Applications ofExpand
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