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  • Influence
Consumer switching costs: A typology, antecedents, and consequences
The management of customer switching costs has been hampered by the lack of a comprehensive typology for conceptualizing, categorizing, and measuring consumers' perceptions of these costs. ThisExpand
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New Product Diffusion Models in Marketing: A Review and Directions for Research:
TLDR
The diffusion of an innovation traditionally has been defined as the process by which that innovation is “communicated through certain channels over time among the members of a social system” (Rogers 1983, p. 5). Expand
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An analysis of e-business adoption and its impact on business performance
Across industries, firms have adopted e-business initiatives to better manage their internal business processes as well as their interfaces with the environment. In this study, a unified frameworkExpand
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Innovation diffusion and new product growth models: A critical review and research directions
Diffusion processes of new products and services have become increasingly complex and multifaceted in recent years. Consumers today are exposed to a wide range of influences that includeExpand
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Consumers in a multichannel environment: Product utility, process utility, and channel choice
We present a conceptual framework that clarifies the utilities that consumersusing a channel derive from both the purchase process and the purchased products, and the mutual influences between theseExpand
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Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion
Software piracy by users has been identified as the worst problem facing the software industry today. Software piracy permits the shadow diffusion of a software parallel to its legal diffusion in theExpand
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Determination of Adopter Categories by Using Innovation Diffusion Models
TLDR
Using the analytical logic underlying the classical adopter categorization approach proposed by Rogers, the authors suggest that adopter categories for a product innovation can also be developed by... Expand
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Innovation Diffusion and New Product Growth Models in Marketing
This paper assesses the state-of-the-art of the diffusion models of new product acceptance. A number of issues related to the further development and validation of these models are discussed.
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Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams.
Abstract Not all firms choose to have a chief marketing officer (CMO) in their top management teams (TMTs). This research investigates factors associated with this choice and whether CMOExpand
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