• Publications
  • Influence
Customer engagement: the construct, antecedents, and consequences
In this study, we highlight the need and develop a framework for customer engagement (CE) by reviewing the marketing literature and analyzing popular press articles. By understanding the evolution ofExpand
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Competitive Advantage through Engagement
The authors highlight the need for and develop a framework for engagement by reviewing the relevant literature and analyzing popular-press articles. They discuss the definitions of the focalExpand
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Adaptation of cultural content: evidence from B2C e‐commerce firms
Purpose – To effectively target and reach consumers on the worldwide web, companies need to determine what level of web site adaptation is necessary. Explores how cultural differences affectExpand
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ICT-based solution approach for collaborative delivery of customised products
Abstract Growing interest on business collaboration motivates today’s industries, especially small and medium enterprises (SMEs) to establish and manage dynamic and non-hierarchical business networksExpand
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Achieving destination advocacy and destination loyalty through destination brand identification
abstract Brand identification enhances customer loyalty and develops long-term relationships between the customer and the brand. However, only a few studies have explored the role of identificationExpand
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Internationalization of Emerging Market Firms: A Case for Theoretical Extension
Research on internationalization of emerging market firms (EMFs) has received an increasing attention in the international management field. A central argument in a majority of these studies is thatExpand
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Liability of Foreignness and Internationalization of Emerging Market Firms
Liability of foreignness (LOF) is a well known concept in international business domain. At the core of LOF is the insight that firms face social and economic costs when they operate in foreignExpand
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Reconceptualizing cultural distance: The role of cultural experience reserve in cross-border acquisitions
Cultural distance is one of the most widely used distance construct in international business. However, scholars have long questioned the notion that cultural distance has a homogenous impact onExpand
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Ranking the International Business Schools: Faculty Publication as the Measure (1)
Abstract * This study measures and ranks the productivity of academic institutions based on their number of publications from 1991 to 2000, in the top 3 core international business journals. * ThisExpand
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Global Outsourcing and Offshoring
Introduction The activities of any enterprise can be broken down into a large number of discrete steps along its value chain, from research and design, to production, marketing and distribution, toExpand
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