Ulrich Hamm

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Katrin Zander1
Michal Lošťák1
Sarah Hemmerling1
1Katrin Zander
1Michal Lošťák
1Sarah Hemmerling
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  • Robert Home, Catherine Gerrard, Corinna Hempel, Michal Lošťák, Anja Vieweger, Jakub Husák +6 others
  • 2016
Members of the organic supply chain need high-quality data to make correct investment decisions, but data with sufficient depth and quality are not widely available in Europe. The quality of available data is a key concern for both data collectors and data users. The aim of this study is to identify whether the commonly used quality attributes (accuracy,(More)
Local production is becoming an increasingly important food attribute for consumers due to inter alia recent food scandals and the growing complexity of food production. Especially in the organic food market, local production is seen as an important additional value. Even though there is a high preference for local food, it is still unknown, what organic(More)
This research investigates what information German Fairtrade coffee consumers search for during pre-purchase information seeking and to what extent information is retrieved. Furthermore, the sequence of the information search as well as the degree of cognitive involvement is highlighted. The role of labeling, the importance of additional ethical information(More)
There are many publications focusing on diverse aspects of marketing research for organic products. However, so far there have been very few attempts to provide an overall synthesis of current knowledge. The present study therefore gives an overview of marketing research for organic food consumption, enabling the identification of research strengths and(More)
This paper examines organic consumers’ willingness-to-pay for a boar meat product (salami) before and after tasting product samples. Boar meat products are unfamiliar to consumers in many European countries. Offering samples for tasting is a frequently used marketing tool for new products and could also be of interest for introducing organic boar meat(More)
Ethical consumerism is a growing trend worldwide. Ethical consumers' expectations are increasing and neither the Fairtrade nor the organic farming concept covers all the ethical concerns of consumers. Against this background the aim of this research is to elicit consumers' preferences regarding organic food with additional ethical attributes and their(More)
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