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There are many publications focusing on diverse aspects of marketing research for organic products. However, so far there have been very few attempts to provide an overall synthesis of current knowledge. The present study therefore gives an overview of marketing research for organic food consumption, enabling the identification of research strengths and(More)
Organic agriculture can and should play an important role in solving future challenges in producing food. The low level of external inputs combined with knowledge on sustainablity minimizes environmental contamination and can help to produce more food for more people without negatively impacting our environment. Organic agriculture not only includes farming(More)
Consumer interest in organic products is growing alongside a diversification of the supply. In order to serve consumers actual needs and wants regarding organic products, those involved in the market need to be informed about consumers' perception of organic products. Therefore, the state of research as regards consumers' perception of organic product(More)
With the introduction of the new mandatory EU logo for organic food and farming, the various existing organic certification schemes in the European market face a challenge: Producers and retailers might only continue to display the existing organic logos on product packages if the underlying certification schemes offer consumers an added value compared to(More)
This paper examines organic consumers’ willingness-to-pay for a boar meat product (salami) before and after tasting product samples. Boar meat products are unfamiliar to consumers in many European countries. Offering samples for tasting is a frequently used marketing tool for new products and could also be of interest for introducing organic boar meat(More)
Ethical consumerism is a growing trend worldwide. Ethical consumers' expectations are increasing and neither the Fairtrade nor the organic farming concept covers all the ethical concerns of consumers. Against this background the aim of this research is to elicit consumers' preferences regarding organic food with additional ethical attributes and their(More)
Local production is becoming an increasingly important food attribute for consumers due to inter alia recent food scandals and the growing complexity of food production. Especially in the organic food market, local production is seen as an important additional value. Even though there is a high preference for local food, it is still unknown, what organic(More)
The number of consumers following a vegan diet has notably increased in many industrialised countries and it is likely that their influence on the food sector will continue to grow. The aim of the present study was to identify different segments of consumers according to their motivation for following a vegan diet. Another objective was to analyse the(More)
The Federal Government of Germany regards organic farming as particularly resource-efficient and environmentally sustainable economic activity. It therefore supports the expansion of organic farming up to 20% of the agricultural area. Against this background, the German Agricultural Research Alliance (DAFA) together with a broad alliance of representatives(More)