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Role of social media in online travel information search
Social media are playing an increasingly important role as information sources for travelers. The goal of this study is to investigate the extent to which social media appear in search engine results… Expand
Use and Impact of Online Travel Reviews
Consumer-generated content (CGC) is growing in importance. Especially online travel reviews written by consumers are ever more available and used to inform travel-related decisions. A Web-based… Expand
Smart tourism: foundations and developments
- U. Gretzel, M. Sigala, Zheng Xiang, Chulmo Koo
- Engineering, Computer Science
- Electron. Mark.
- 1 August 2015
Smart tourism is a new buzzword applied to describe the increasing reliance of tourism destinations, their industries and their tourists on emerging forms of ICT that allow for massive amounts of data to be transformed into value propositions. Expand
Consumer generated content - trends and implications for branding.
- U. Gretzel
Many travel and tourism operations have recognized the importance of including consumer generated content on their Web sites but usually do so in the form of edited testimonials. At the same time,… Expand
Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis
Destination marketing organizations invest considerable amounts of money in the development of Web sites as part of their overall promotion efforts. With increasing pressure on their budgets, it… Expand
Comparison of Deceptive and Truthful Travel Reviews
A study was conducted to compare the language structure of deceptive and truthful hotel reviews based on structural properties. Expand
Influence of personality on travel-related consumer-generated media creation
The influence of personality on travel CGM creation was investigated and the results indicate that travelers' personality traits significantly influence perceived barriers to content creation, motivations to engage inCGM creation, and specific creation behaviors. Expand
Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations
Information technology, especially the World Wide Web, has had a tremendous impact on the tourism industry over the past years. It is difficult for most destination marketing organizations, however,… Expand
Conceptual foundations for understanding smart tourism ecosystems
- U. Gretzel, H. Werthner, Chulmo Koo, C. Lamsfus
- Business, Computer Science
- Comput. Hum. Behav.
- 1 September 2015
Using digital ecosystems and smart business networks as conceptual building blocks, this paper defines, describes and illustrates the idea of a smart tourism ecosystem (STE). Expand
Searching for the Future: Challenges Faced by Destination Marketing Organizations
Threats in the external environment and changes in the industry’s markets and structures have challenged destination marketing organizations to change in fundamental ways. The strategic responses to… Expand