U. Gretzel

Publications
Influence

Role of social media in online travel information search

Zheng Xiang, U. Gretzel
Business
1 April 2010

Social media are playing an increasingly important role as information sources for travelers. The goal of this study is to investigate the extent to which social media appear in search engine results… Expand

2,009
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Use and Impact of Online Travel Reviews

U. Gretzel, K. H. Yoo
Sociology, Computer Science
ENTER
2008

Consumer-generated content (CGC) is growing in importance. Especially online travel reviews written by consumers are ever more available and used to inform travel-related decisions. A Web-based… Expand

Smart tourism: foundations and developments

U. Gretzel, M. Sigala, Zheng Xiang, Chulmo Koo
Engineering, Computer Science
Electron. Mark.
1 August 2015

Smart tourism is a new buzzword applied to describe the increasing reliance of tourism destinations, their industries and their tourists on emerging forms of ICT that allow for massive amounts of data to be transformed into value propositions. Expand

Consumer generated content - trends and implications for branding.

U. Gretzel
Business
2006

Many travel and tourism operations have recognized the importance of including consumer generated content on their Web sites but usually do so in the form of edited testimonials. At the same time,… Expand

Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis

Y. A. Park, U. Gretzel
Business
1 August 2007

Destination marketing organizations invest considerable amounts of money in the development of Web sites as part of their overall promotion efforts. With increasing pressure on their budgets, it… Expand

Comparison of Deceptive and Truthful Travel Reviews

K. H. Yoo, U. Gretzel
Psychology, Computer Science
ENTER
2009

A study was conducted to compare the language structure of deceptive and truthful hotel reviews based on structural properties. Expand

Influence of personality on travel-related consumer-generated media creation

K. H. Yoo, U. Gretzel
Computer Science, Psychology
Comput. Hum. Behav.
1 March 2011

The influence of personality on travel CGM creation was investigated and the results indicate that travelers' personality traits significantly influence perceived barriers to content creation, motivations to engage inCGM creation, and specific creation behaviors. Expand

Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations

U. Gretzel, Y. Yuan, D. Fesenmaier
Economics
1 November 2000

Information technology, especially the World Wide Web, has had a tremendous impact on the tourism industry over the past years. It is difficult for most destination marketing organizations, however,… Expand

Conceptual foundations for understanding smart tourism ecosystems

U. Gretzel, H. Werthner, Chulmo Koo, C. Lamsfus
Business, Computer Science
Comput. Hum. Behav.
1 September 2015

Using digital ecosystems and smart business networks as conceptual building blocks, this paper defines, describes and illustrates the idea of a smart tourism ecosystem (STE). Expand

Searching for the Future: Challenges Faced by Destination Marketing Organizations

U. Gretzel, D. R. Fesenmaier, S. Formica, J. O'Leary
Economics
1 November 2006

Threats in the external environment and changes in the industry’s markets and structures have challenged destination marketing organizations to change in fundamental ways. The strategic responses to… Expand

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