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- Publications
- Influence
A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities
- U. Dholakia, R. Bagozzi, Lisa Klein Pearo
- Sociology
- 22 April 2004
We investigate two key group-level determinants of virtual community participation - group norms and social identity - and consider their motivational antecedents and mediators. We also introduce a… Expand
The Social Influence of Brand Community: Evidence from European Car Clubs
- René Algesheimer, U. Dholakia, A. Herrmann
- Business
- 1 July 2005
The authors develop and estimate a conceptual model of how different aspects of customers’ relationships with the brand community influence their intentions and behaviors. The authors describe how… Expand
Intentional social action in virtual communities
- R. Bagozzi, U. Dholakia
- Business
- 1 March 2002
There is growing evidence of the increasing participation in, and influence of, virtual communities in digital environments. To help explain this irresistible allure, the individual and social… Expand
Antecedents and purchase consequences of customer participation in small group brand communities
- R. Bagozzi, U. Dholakia
- Psychology
- 1 March 2006
Abstract This paper investigates behavior and determinants of the behavior of small group brand community participants. A small group brand community is a friendship group of consumers with a shared… Expand
Open Source Software User Communities: A Study of Participation in Linux User Groups
- R. Bagozzi, U. Dholakia
- Computer Science, Psychology
- Manag. Sci.
- 1 July 2006
TLDR
A motivational process model of product involvement and consumer risk perception
- U. Dholakia
- Psychology
- 1 December 2001
Within consumer psychology, both product involvement and perceived risk are viewed tobe motivational constructs, influencing subsequent consumer behaviors such as information search and… Expand
Goal Setting and Goal Striving in Consumer Behavior
- R. Bagozzi, U. Dholakia
- Psychology
- 1 October 1999
Goals play an essential role in the purposive behavior of consumers, but scholars only recently have begun to examine the motivation for goals, their selection and modification, and their pursuit and… Expand
Temptation and resistance: An integrated model of consumption impulse formation and enactment
- U. Dholakia
- Psychology
- 1 November 2000
Research pertaining to the consumption impulse is sparse in the literature. To address this lacuna, the author presents and validates a detailed theoretical framework explicating the consumption… Expand
Strategic Herding Behavior in Peer-to-Peer Loan Auctions
- Michal Herzenstein, U. Dholakia, R. Andrews
- Business
- 1 February 2011
Online Peer-to-Peer (P2P) loan auctions enable individual consumers to borrow and lend money directly to one another. We study herding behavior, defined as a greater likelihood of bidding in auctions… Expand
Communal Service Delivery
- U. Dholakia, V. Blažević, C. Wiertz, René Algesheimer
- Business
- 30 January 2009
Firm-hosted virtual peer-to-peer problem solving (P3) communities offer a low-cost, credible, and effective means of delivering education and ongoing assistance services to customers of complex,… Expand