Tzung-Ming Yan

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In this study, the mobile communications industries are taken by the researcher as the objects. The present study applied grey relational method to analyze the relationships among service quality, customer satisfaction and customer loyalty. As the research result reveals, high service quality may further promote customer satisfaction. In addition, customer(More)
According to the previous research of grey relational analysis (GRA), many employed grey relational method (GRM) to analyze quality function deployment (QFD). However, limited researches shed light on the entire decision-making process of quality function deployment and are lack of comparison with the traditional method, i.e. quality attribute ranking(More)
The main purpose of this study is to predict and analyze the financial ratios of Bureau of National Health Insurance in the near future. We apply GM(1,1) model and Tanpsilas modified GM(1,1) model to forecast 4 financial ratios of Bureau of National Health Insurance, i.e. debt ratio, receivables turnover, current ratio and quick ratio, to analyze its(More)
Unit linked insurance is a form of insurance where the policyholder bears the investment risk. The purchasing behavior of unit linked insurance follows the general model of purchasing behavior. The purchase decision here denotes only, whether to buy unit linked insurance or not. We select four environmental stimuli, i.e., changes of life stage, scourge,(More)
This research has used Grey Relational Analysis to conduct a case study in order to construct a Balanced Scorecard System (BSC) for the National Museum of Natural Science (NMNS) in the process of a decisive organizational change. The Key Performance Indicators (KPI) for the NMNS prior to and after organizational or structural changes were also investigated.(More)
Unit linked insurance is a form of insurance where the policyholder bears the investment risk. The purchase decision here denotes only whether to buy unit linked insurance or not. It is a binary variable and the response variable in this paper. The consumers' characteristics have a strong impact on their purchase decision. The consumers' characteristics(More)
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