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BACKGROUND While self-control has often been related to positive outcomes in life such as higher academic achievements and better health, recent insights reveal that people with high trait self-control (TSC) may even experience greater life satisfaction or happiness. OBJECTIVE The current study further scrutinizes this potential association between TSC(More)
BACKGROUND Nudging strategies have recently attracted attention from scholars and policy makers for their potential in influencing people's behaviors on large scales. But is the fact that nudges do not forbid any choice-options or significantly alter people's economic incentives sufficient to conclude that nudges should be implemented? While this is(More)
Food manufacturers and policy makers have been tailoring food product ingredient information to consumers' self-reported preference for natural products and concerns over food additives. Yet, the influence of this ingredient information on consumers remains inconclusive. The current study aimed at examining the first step in such influence, which is(More)
Low self-control is a state in which consumers are assumed to be vulnerable to making impulsive choices that hurt long-term goals. Rather than increasing self-control, the current research exploits the tendency for heuristic-based thinking in low self-control by employing scarcity heuristics to promote better consumption choices. Results indicate that(More)
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