Traci J. Hess

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Recent trust research in the information systems (IS) field has described trust as a primary predictor of technology usage and a fundamental construct for understanding user perceptions of technology. Initial trust formation is particularly relevant in an IS context, as users must overcome perceptions of risk and uncertainty before using a novel technology.(More)
An electronic commerce marketing channel is fully mediated by information technology, stripping away much of a product’s physical informational cues, and creating information asymmetries (i.e., limited information). These asymmetries may impede consumers’ ability to effectively assess certain types of products, thus creating challenges for online sellers.(More)
The concept of trust has recently emerged in the MIS field, with a focus on interpersonal or interorganizational trust in the contexts of e-commerce and virtual teams. The inclusion of the trust concept within IS acceptance models provides further evidence that MIS researchers recognize the relevance of IS trust. While simple trust constructs have been(More)
Security (Pavlou 2001) sec1 I am confident that the information I provide during my transaction will not reach inappropriate parties during storage in this retailer’s databases. sec2 I believe inappropriate parties cannot deliberately observe the information I provide during my transaction with this web retailer during transmission. sec3 In my opinion,(More)
E-businesses have experienced the challenges of developing global web sites that serve consumers with different national cultures. Researchers have studied the influence that national cultural values have on technology-related beliefs and behaviors, and have noted the need for further research on cultural issues. This study investigates the influence of(More)