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Interfaces now employ a variety of media-rich, social, and advanced decision-making components, including recommendation agents (RA) designed to assist users with their tasks. Social presence has been identified as a key consideration in website design to overcome the lack of warmth, social cues, and face-to-face interaction, but few studies have(More)
Recent trust research in the information systems (IS) field has described trust as a primary predictor of technology usage and a fundamental construct for understanding user perceptions of technology. Initial trust formation is particularly relevant in an IS context, as users must overcome perceptions of risk and uncertainty before using a novel technology.(More)
An electronic commerce marketing channel is fully mediated by information technology, stripping away much of a product's physical informational cues, and creating information asymmetries (i.e., limited information). These asymmetries may impede consumers' ability to effectively assess certain types of products, thus creating challenges for online sellers.(More)
This research extends an initial trust model proposed and empirically tested by McKnight, Choudhury, and Kacmar (2002) in an e-commerce context. This trust model is extended by the addition of two key constructs: trusting attitude and subjective norm. These added constructs improve the theoretical foundation of this model by more closely aligning it with(More)
Appendix A Measures Note: All items were measured with nine-point scales. Most were anchored with strongly disagree – strongly agree unless noted with an asterisk (*) and described below. sec1 I am confident that the information I provide during my transaction will not reach inappropriate parties during storage in this retailer's databases. sec2 I believe(More)