Learn More
This paper addresses the problem: how should a postgraduate research student in marketing or a similar field (and his or her supervisor) present the thesis? The structure developed provides a starting point for understanding what a thesis should set out to achieve, and also provides a basis for communication between a student and his or her supervisor.(More)
Automated service quality has been recognised as the factor which determines the suc cess or failure of electronic commerce. Those models current ly available to measure automated service quality are limited in their focus, encompassing only one electronic channel – the internet – thereby ignoring attributes of the other automated service channels. In(More)