Native environments are of particular importance in game research, where findings depend even more than usual on the user's mood and comfort level. Using remote voice chat to moderate game research sessions enables researchers to remove the distracting and discomforting physical presence of the moderator, providing a more convincing native environment. This… (More)
This video details the principles underlying our company's player experience research project on behalf of Electronic Arts for their latest game, Spore. Electronic Arts employees discuss the benefits of the "Simulated Native Environment" methodology as compared to focus groups, and Scott Rigby, CEO of Immersyve Inc., describes the PENS (Player Experience of… (More)
This video contains outtakes from a player experience research study for Electronic Arts' Spore. Users played a working build of Spore while communicating with moderators who were stationed in a remote observation room; media streams from the game, webcam, and voice chat were captured and synced for later analysis.