Tongxiao Catherine Zhang

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Theoretical Constructs Items Quality of PPRs PPR1: In general, most items on this list match my preferences very well. PPR2: In general, most items on this list fit my tastes very well. PPR3: In general, most items on this list are interesting to me. Website Knowledge WBKN1: I always know where I can find the products/information I am looking for at(More)
The shakeup in e-commerce gives us an opportunity to reevaluate the effectiveness of various business strategies in this electronic revolution. This study investigates the strategies adopted by 125 online retailers in the PDA market during the period between July 2001 and December 2002, including economies of scale, developing first-mover or multichannel(More)
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