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This study develops and tests operational definitions of relational maintenance strategies appropriate to online public relations. An experiment was designed to test the new measures and to test hypotheses evaluating potential advantages of organizational blogs over traditional Web sites. Participants assigned to the blog condition perceived an(More)
A study examined the use of e-mail between the students in an introductory public relations class and their instructor. E-mail use was parallel to the use of face-to-face communication, with students reporting that they used office time and e-mail primarily to ask questions about quizzes, tests, and assignments. Older students and students further along in(More)
o Ralph Waldo Emerson reputedly said, " If you build a better mouse trap, the world will beat a path to your door. " In this article, Emerson's actual quote is seen to infer a simple rule: quality supply attracts quantity demand. Such a rule could imply that enitre businesses related to persuasion, such as public relations, advertising, and marketing seem(More)
Description COM 201 is an overview of communication in local, organizational and global communities; media arts including digital cinema and multimedia; and information and communication technologies (ICTs). Some of the topics that we'll cover include the following. Expectations for the COM Major This course is the foundation course in the School of(More)
  • Joanna Ruth Worrell, Dulcie M. Straughan, +5 authors Roy H. Park
  • 2006
JOANNA RUTH WORRELL: Alumnae Giving and the Internet: An Exploration of Women and ePhilanthropy (Under the direction of Dulcie M. Straughan) Previous studies indicate gender differences in both Internet usage and general philanthropic giving. Through a survey of alumni at the University of North Carolina at Chapel Hill, this study seeks to identify how(More)
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