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The sharing and re-sharing of videos on social sites, blogs e-mail, and other means has given rise to the phenomenon of viral videos—videos that become popular through internet sharing. In this paper we seek to better understand viral videos on YouTube by analyzing sharing and its relationship to video popularity using millions of YouTube videos. The(More)
As YouTube evolves we look at how content creators thrive within the ecosystem, what motivates them, and how they get the best results. We also investigate how patterns of media consumption change in an engagement-driven environment, built upon a mix of existing and web-original content, available across platforms and devices. These changes in creator and(More)
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