Timothy C. Craven

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A random sample of 628 Web pages registered with Yahoo! was analyzed for use of META tags and specifically the DESCRIPTION tag; 357 contained META tags and 163 used the DESCRIPTION tag. Some of the descriptions greatly exceeded typical length guidelines of 150 or 200 characters. A minority duplicated exactly phrasing found in the visible text; most repeated(More)
Fifteen sets of external descriptions of Web pages were examined for common phrases, general syntactic structure and content. For the seven largest sets, the value of meta tag descriptions and keywords, the first 200 characters of the body and text marked with common HTML tags as extracts helpful for writing external descriptions was estimated by applying(More)