Tiansheng Xia

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The dynamics of cognitive control have been investigated by the proportion congruency effect. However, the theory that this effect is due to attentional modulation has been challenged by contingency learning accounts. This raises the question of how the cognitive control system operates during and after increasing the strength of task-irrelevant(More)
Previous studies on the effect of color on cognitive task performances and have led to two different views. Some researchers think that the influence of red and blue on cognitive tasks is modulated by the difficulty of the task, and other researchers suggest that the influence mainly depends on the type of task. The current study combined these factors to(More)
Although human preference for beauty is common and compelling in daily life, it remains unknown whether such preference is essentially subserved by social cognitive demands or natural tendency towards beauty encoded in the human mind intrinsically. Here we demonstrate experimentally that humans automatically exhibit preference for visual and moral beauty(More)
The Simon effect is a typical paradigm for investigating cognitive control in which participants respond faster and more accurately when the stimulus position corresponds to the response position (congruent) than when it does not (incongruent). However, Hedge and Marsh (1975) reported that the effect depended on task rules. Interestingly, the effect can be(More)
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