Thomas Wozniak

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This paper analyzes influential factors of recommendation behaviour in social network sites (SNSs). Extant research on both SNSs and electronic word of mouth (eWOM) has given insufficient attention to SNSs as a potential eWOM channel. Considering the specificities of SNSs, this paper distinguishes implicit and explicit recommendation behaviour. Drawing upon(More)
In this paper, a concept for usage of social network information as context information is proposed. Social network information (or information from social network sites) is considered as a specific type of a user's social context. We start with the potentially most widely accepted definition of context and then examine selected categorizations of context(More)
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