Thomas Wiechert

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This paper presents the results of a survey conducted amongst European retailers on their plans and perceptions with regard to novel applications based on Near Field Communication (NFC) technology. Whilst the survey showed that retailers did evaluate the possible applications differently, none of them clearly stood out as the most beneficial one. NFC based(More)
It is the aim of this paper to identify the most important factors that influence a retail company's expectations and motivations regarding RFID implementation at the point-of-sale based on empirical data. The data for our research was gathered by means of a questionnaire and analysed using a structural equation model. The results suggest that retailers(More)
Near Field Communication (NFC) technology allows for the implementation of novel contactless payment systems in stationary retail. In this paper, we quantitatively analyze the impact of such systems on a retailer's payment costs on the example of real-world data from a Swiss food retailer. Our results indicate that the introduction of contactless payment(More)
This papere xplores NFCb ased applications adequatef or theu se in retail storesa nd analysest he influence that thesec ouldh ave on thep revailing customer shopping process. It emphasizes thef act that NFCc ouldp rovide shopperswith more benefitsbeyond faster payments. On theone hand, NFCbased rebatec oupons and loyalty cards could further acceleratet he(More)
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