Thomas M. Cheng

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By " listening in " to ongoing dialogues between customers and Web-based virtual advisers (e.g., Kelley Blue Book's Auto Choice Advisor), the authors identify new product opportunities based on new combinations of customer needs. The data are available at little incremental cost and provide the scale necessary for complex products (e.g., 148 trucks and 129(More)
A series of environmental chamber experiments and computer model calculations were carried out to assess the atmospheric ozone formation potentials of selected organic compounds representative of those emitted from consumer products. This information is needed to reduce the uncertainties of ozone reactivity scales for stationary source emissions. The(More)
The interface of most online shopping sites let their customers perform only end-product searches and selections. This conventional interface assumes customers know their exact needs and are aware of all the latest products available in the market. Unfortunately, the assumption is often unrealistic; thus, the current interface often leads to customers'(More)
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