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- Publications
- Influence
Predicting Purchase Decisions with Different Conjoint Analysis Methods: A Monte Carlo Simulation
- K. Backhaus, R. Wilken, Thomas Hillig
- Business
- 5 January 2007
Predicting purchase decisions is highly relevant for marketers who want to estimate the potential success of their products, or market shares. In marketing research and practice, conjoint analyses… Expand
Integration von Technologie und Management aus Sicht der Wissenschaft
- K. Backhaus, Thomas Hillig, +8 authors D. Winje
- Political Science
- 2003
Technologieentscheidungen haben einen fundamentalen Einfluss auf den Erfolg bzw. Misserfolg unternehmerischen Handelns. Deshalb uberrascht es nicht, dass viele technikgetriebene Unternehmen eine… Expand
Measures to stimulate the micro-grid market
- Thomas Hillig
- Economics
- 1 May 2016
Onsite power generation at remote locations presents an attractive business case for many renewable energy companies but at the same time requires considerable market introduction efforts, says Dr.… Expand