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We describe a new Bayesian click-through rate (CTR) prediction algorithm used for Sponsored Search in Microsoft's Bing search engine. The algorithm is based on a probit regression model that maps discrete or real-valued input features to probabilities. It maintains Gaussian beliefs over weights of the model and performs Gaussian online updates derived from(More)
We present an efficient Bayesian online learning algorithm for clustering vectors of binary values based on a well known model, the mixture of Bernoulli profiles. The model includes conjugate Beta priors over the success probabilities and maintains discrete probability distributions for cluster assignments. Clustering is then formulated as inference in a(More)
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