Thierry Worch

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Despite a wide range of research approaches already being used to study eating and drinking, this complex aspect of human activity lacks conceptualisation and methodology for structured description of food choices. This paper introduces a metaphoric framework--the food choice kaleidoscope--as an approach to such inquiry. It conceptualises individual food(More)
<lb>The aim of the present study was to develop methods to model preferences at the individual<lb>or even contextuallevel. Such model may increase the explanatory power of the data and<lb>thereby be a stronger tool for understanding the consumer variation, the contextual variation<lb>and the cultural variation. A better understanding of these variations(More)
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