Thierry Bouron

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Our goal is to create a virtual consumer population that can be used for simulating the effects of marketing strategies in a competing market context. That requires having a consumers' behavioral model allowing the representation of observed individual behaviors and the simulation of a large population of consumers. That also requires finding the(More)
This paper presents the first step of a research work which aims at predicting the propensity of Professional Virtual Communities (PVC) to create temporary alliances of business. This work is starting from the observation that up to now these business oriented communities lack a conceptual framework for analyzing this issue in a theoretical way. Our(More)
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