Teruyuki Bunno

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Large numbers of firms use social media for various business activities. Japanese firms, however, still lag behind. This paper aims to clarify how social media becomes effective for business activities among Japanese firms. For this purpose, the followings are addressed: (i) whether social media use is useful for company activities; (ii) what kinds of(More)
EXTENDED ABSTRACT This paper attempts to extract empirically factors that promote the introduction and usage of IT by SMEs (Small-and medium-sized enterprises) through the method of mail surveys and in-depth interviews conducted in two of Japan's largest SME clusters, Higashi-Osaka and Ohta Ward, in the metropolitan area of Tokyo. We sent questionnaires to(More)
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