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People's greater willingness to help identified victims, relative to non-identified ones, was examined by varying the singularity of the victim (single vs. a group of eight individuals), and the availability of individually identifying information (the main difference being the inclusion of a picture in the ''identified'' versions). Results support the(More)
Willingness to help victims unrelated to oneself, in situations where reciprocity is irrelevant, is a common form of altruism. Prior research showed that people are more willing to extend such help when the victims are identified, particularly when the target of help is a single individual. However, in the present research we found that only when the(More)
We present two studies examining the effect of identifiability on willingness to punish, emphasising that identifiability of the wrongdoer may increase or decrease willingness to punish depending on the punisher's perspective. When taking the wrongdoer's perspective, identifiability increases pity and decreases anger towards the wrongdoer, leading to a(More)
Research has shown that people perceive themselves as less biased than others, and as better than average in many favorable characteristics. We suggest that these types of biased perceptions regarding intentions and behavior of others may directly affect people's decisions. In the current research we focus on possible influences in the context of helping(More)
Cheating for material gain is a destructive phenomenon in any society. We examine the extent to which people care about the victims of their unethical behavior-be they a group of people or an individual-and whether they are sensitive to the degree of harm or cost that they cause to these victims. The results of three studies suggest that when a group(More)
The singularity effect of identifiable victims refers to people's greater willingness to help a single concrete victim compared with a group of victims experiencing the same need. We present 3 studies exploring values and cultural sources of this effect. In the first study, the singularity effect was found only among Western Israelis and not among Bedouin(More)
People's greater willingness to help identiWed victims, relative to non-identiWed ones, was examined by eliciting real contributions to targets varying in singularity (a single individual vs. a group of several individuals), and the availability of individually identifying information (the main diVerence being the inclusion of a picture in the " identiWed "(More)
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