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People's greater willingness to help identified victims, relative to non-identified ones, was examined by varying the singularity of the victim (single vs. a group of eight individuals), and the availability of individually identifying information (the main difference being the inclusion of a picture in the ''identified'' versions). Results support the(More)
Willingness to help victims unrelated to oneself, in situations where reciprocity is irrelevant, is a common form of altruism. Prior research showed that people are more willing to extend such help when the victims are identified, particularly when the target of help is a single individual. However, in the present research we found that only when the(More)
We present two studies examining the effect of identifiability on willingness to punish, emphasising that identifiability of the wrongdoer may increase or decrease willingness to punish depending on the punisher's perspective. When taking the wrongdoer's perspective, identifiability increases pity and decreases anger towards the wrongdoer, leading to a(More)
Research has shown that people perceive themselves as less biased than others, and as better than average in many favorable characteristics. We suggest that these types of biased perceptions regarding intentions and behavior of others may directly affect people's decisions. In the current research we focus on possible influences in the context of helping(More)
The singularity effect of identifiable victims is described as the greater willingness to help a single, identified victim than to help a group of victims with the same need (whether victims are identified or not), which occurs even when the single victim is 1 of the group's members. The current research examines the development of this phenomenon in early(More)
We examine how presentations of organ donation cases in the media may affect people's willingness to sign organ donation commitment cards, donate the organs of a deceased relative, support the transition to an "opt-out" policy, or donate a kidney while alive. We found that providing identifying information about the prospective recipient (whose life was(More)
Cheating for material gain is a destructive phenomenon in any society. We examine the extent to which people care about the victims of their unethical behavior-be they a group of people or an individual-and whether they are sensitive to the degree of harm or cost that they cause to these victims. The results of three studies suggest that when a group(More)